Complete Product Management
NEW PRODUCTS, AGING PRODUCTS, SERVICE PRODUCTIZATION.
Identify and Develop New Product Opportunities
Identifying new product opportunities as well as new feature extensions for existing products that provide incremental revenue and profit.
Develop and Manage Brand Messaging
Assist in defining product positioning requirements, client benefits, and product information for company collateral, press releases and Web site.
Define and Manage Product Positioning
Including pricing, packaging, channel strategies, promotion and messaging strategies, to achieve desired life cycle sales, profit margins and market penetration.
Identify and Manage New Channel Opportunities
Working directly with client sales and partner organizations to evaluate current and future product and services needs while also defining profitable solutions.
Propose and Execute Product Modifications or Enhancements
Ascertaining product changes based on sales, profitability performance and market trend analysis.
Develop and Implement Product P&L Strategies
Providing accurate and rapid market trend analysis to achieve revenue and profit goals.
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